“Why do you post on LinkedIn every day?”

A few days ago I was asked: “Why do you post on LinkedIn every day?” Great question! To the simple-minded, lacking in ability to think beyond a surface-level impression, my daily posts are imagined to quench a deep thirst for attention, whereas the more sophisticated consumer of social media correctly recognizes that’s not it at all.

My posts are an extension of my scholarship and work as a teacher and former manager. They are opportunities for me to:

• Think

• Generate ideas

• Be creative in both the image and text

• Communicate in short form

• Teach and influence

• Entertain people

• Interact with people

• Learn

The posts are experiments to test different ideas, see people’s reactions, read and respond to comments, and have offline conversations. Sometimes my experiments perform unexpectedly well, other times the experiments that I think are really powerful fall flat. I enjoy these interesting surprises.

Also, doing a daily post is a challenge that inspires me to continue exploring the vast depths of TPS, Lea…